Healthcare as it should be:

affordable - accessible - simple

Direct Primary Care

Dr. Lori Brown

Internal Medicine

Simplicity-Logo-art.

Healthcare as it should be:

affordable - accessible - simple

Direct Primary Care

Dr. Lori Brown

Internal Medicine

what is

Direct Primary Care?

DPC is an alternative to the traditional practice model. It is a membership based model that focuses on simplifying patient care by eliminating insurance companies & hospital administrators from the equation. Without interference from the middleman, I am able to care for my patients the way they deserve: with more time, improved accessibility, and price transparency, delivered on my terms.  Patients can have all of this and more for an affordable monthly fee.  No more fee for service, no copays and deductibles, no insurance, no hassle.

Put simply, this is old school medicine meets the 21st century. 

Benefits of DPC

Accessibility

You can reach me via phone, text or email, including evenings and weekends for urgent matters. Visits can be either in-person, via phone or video chat. 

Longer Appointments

The average face to face time with your PCP in a traditional internal medicine practice is 18 minutes.  That’s simply not enough time to discuss all of your health needs, provide education and answer your questions most of the time.  Switching to DPC allows me the freedom to make my own schedule.  My appointments are 30-60 minutes depending on what you need.  And I won’t be glued to my computer screen checking boxes during your visit.

Availability

You can schedule same day or next day appointments because sometimes you get sick and need to be seen ASAP.  With DPC, most of your acute needs can be handled by me, eliminating the need for costly urgent care visits. 

Cost Transparency

You pay one monthly fee which includes everything listed under Services. Some ancillary services may be provided for an additional fee which are also listed. There are no copays, hidden fees or confusing medical bills to interpret three months after your visit.  You will always know how much you owe upfront.  

Discounted Labs

You won’t believe how much money I can save you on labs (and meds) as a member of Simplicity DPC.  Check out examples of Simplicity prices for common labs under Services & Pricing.  In many cases, using your insurance is actually more expensive!

In House Pharmacy

I will dispense several commonly prescribed meds at a significantly discounted rate compared to the soaring costs at retail pharmacies. Many patients find that the money saved on meds & labs covers the cost of their membership fee.  Example med list coming soon. 

Personalized Care

 You will see me, your doctor, for every visit.  I will know your history like my own, so you don’t have to repeat it again and again.  I will know your significant other’s name and what’s happening in your life.  I will work with you as an individual to improve your health and well-being.  We’re not all the same and shouldn’t be treated as such.  You will not be just another number…I promise.

What are people saying...

Pricing

Age – Price/Month

Pricing

Age – Price/Month

  • 18 - 29 $65
  • 30 - 49 $80
  • 50+ $95
Simplicity DPC Patient Size
400 Patients
Traditional Practice Patient Size
2,500 Patients

How I Do It

Less Patients = More Time

In traditional medical practices, one physician often has 2,500+ patients to care for, while direct primary care practices are generally capped at 600 patients (I will only be taking 400 patients). DPC practices do not contract with insurance companies, which means less paperwork, less hoops to jump through, and less interference from outsiders. This equates to more time available for each patient when needed – whether that means a 60 minute office visit once a month to better control your diabetes or same day availability when that sinus infection strikes. 

What I Treat

I am a board certified internal medicine physician, which means I treat anyone 18 years and older for issues ranging from acute illnesses to chronic, complex medical issues, utilizing evidence based medicine. This may include hypertension, diabetes, obesity, depression, COPD, asthma, migraines, high cholesterol, gout, etc.   I will also help to coordinate your care among specialists.

High Blood Pressure Diabetes Sinus Infections Urinary Tract Infections COPD Asthma Migraines

healthy senior couple hiking

Take Control of your Heath!

As a primary care physician, my role is to empower my patients with the knowledge they need to make informed decisions, with the ultimate goal of attaining improved health. I have a special interest in disease prevention which includes vaccinations, cancer screening, smoking cessation counseling, and weight loss management.